Site structure and page optimization for high search engine rankings.
BASIC SEO MILESTONES
Purchase a domain name which contains your keywords.
Create Google and Bing Webmaster Tools accounts.
Optimize the TITLEs of your pages for the targeted keywords.
Create a unique and relevant META Description tag for each optimized page.
Optimize the headings of your pages for the targeted keywords.
Optimize the BODY area of your website's pages.
Create search engine friendly URLs, File Names, Subdomains, etc.
Carefully optimize the anchor text of your incoming links for your targeted keywords.
Evaluate the quality of your incoming links.
Optimize image ALT tags and the Titles of your images for your targeted keywords.
SITE STRUCTURE OPTIMIZATION
Choose the preferred domain (WWW vs. Non-WWW).
Avoid duplicate content issues.
Optimize the internal linking structure of your site.
Use SEO-friendly 301 redirects when you change your website's structure.
Each page needs to have a moderate number of links pointing to external sites.
Rewrite dynamic URLs to make them search-engine-friendly.
Inspect your site for broken links missing TITLEs and keywords.
Optimize your site's speed. The faster the better!
Avoid excessive ads above the fold. This will get you penalized!
Use Google rich snippets to attract more visitors.
BLACK-HAT SEO CONTROL
Remove all signs of Black-Hat from your site if you detect any.
LOCAL SEARCH OPTIMIZATION
Include the local information you want customers to know on the main pages of your site.
Use Google Webmaster tools to associate a geographic location with your site.
Add Rich Snippet markups for local search.
SOCIAL MEDIA OPTIMIZATION
Prepare your site pages and blog posts for sharing via social media.
Connect your site and/or blog to social media channels.
Add social networking features to your site or blog.
COMPETITOR ANALYSIS
Research competitor rankings.
Analyze competitor backlink profiles.
Track competitor traffic.
Monitor competitor brand names and social activity.
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